Specific Privacy Policies
- An appropriate description of how you're using remarketing or similar audiences to advertise online.
- A message about how third-party vendors, including Google, show your ads on sites across the Internet.
To make sure your ads are seen by the right people, you can collect data on and then target specific user groups within Google Searches. However the data accumulation and deployment of ads, especially surrounding behaviour and interest data has caused Google to come up with additional guidelines due to the sensitivities associated with user ad targeting. To read the full list of guidelines associated with Personalized Ads, their prohibited categories and banned actions, see this Google Support Page.
For a more policy that is perfectly tailored to your site and its requirements, head to this site and ensure your are both quickly and completely covered when it comes to legal requirements.